Rachel Li-Mei Tan
Principal, General Manager and Group Head of Trade Marks

Rachel is a Principal, our Global Head of Trade Marks and General Manager of our Hong Kong business.

Rachel leads Rouse’s global trade marks team and has handled a wide range of issues relating to trade marks and designs across many jurisdictions.

She provides high level strategic advice to a wide range of global clients on trade mark portfolio management, including issues relating to registering non-traditional trade marks, obtaining well-known trade mark recognition, and combating bad faith trade mark applications.

Her current practice focuses exclusively on brand clearance, protection and registry enforcement before the Chinese trade mark authorities and administrative courts.

Rachel works closely with a range of industries including pharmaceuticals, technology, consumer products, electronics, machinery, food and beverage, hotels, agriculture, entertainment and fashion. 

She has acted for a large number of leading US multi-nationals in the technology and media sector, including assisting a well-known technology company with the European launch of its now iconic product. This involved extensive trade mark clearances, portfolio risk management and a strong enforcement programme across all jurisdictions.

Rachel has also worked with one of the world’s best known media companies to lead the protection and management of trade marks relating to a hugely popular fictional character. This was essential to the success of the merchandising programme for the client.

She is very active in lobbying efforts to promote reform in China's trade mark laws.

Professional qualifications

  • Admitted to the Roll of Solicitors in England and Wales

  • Advocate and Solicitor, Supreme Court, Republic of Singapore

  • LLB (Hon), National University of Singapore


  • Thought Leaders - Hong Kong, Who's Who Legal, 2020
  • Recommended/Leading Practitioner – Trademark, Who’s Who Legal, 2012 - 2020
  • Managing Intellectual Property's Top 250 Women in IP, 2016 -2018
  • Notable Practitioner – Chambers & Partners Asia, 2016 - 2018
  • Trade Mark IP Star – Managing Intellectual Property, 2016 - 2018
  • Leading Global Trade Mark Practitioners – WTR 1000, 2011 - 2017
  • IP Leader for China Trade Marks – World IP Review (WIPR) Leaders, 2016 - 2017
  • Women in Business Law 2015 and 2017
  • Ranked Silver - WTR 1000, 2014 - 2016
  • Foreign Individual - WTR 1000, 2014

Professional memberships

  • International Trademark Association (Committee Member)

Personal interests