Webinar: Consumer brands’ new relationship with technology – Part 2
Later this month sees the second part of Tim Smith’s and Andrew Gaule’s webinar
Consumer brand businesses face myriad challenges from today's disruptive trends. As a consequence, many brands now have new relationships with technology, whether the technology is incorporated into their products, turns their product into ‘product + service’ offering, or creates new routes to market with New Retail. We call this space BrandTech.
In the final part of this series, which builds on Part I, we will give further examples of China social media models, new customer engagements and building partnerships in China.
For more information, please click here.