How brands build consumer trust across different generations and countries

Rouse and Lusheng Law Firm will be co-operating with INTA to hold a Forum at the China Trademark Festival which is hosted by the China Trademark Association, it will take place in Yinchuan, China on 5-8 July.

 

Introducing the team who will be in Yichuan in July.

2019 CTA Attendees list

Adelaide Yu

HK

Theresa Mak

HK

Genie Huang

SH

May Zhang

SH

Xu Yi

SH

Amanda Yang

BJ

Meryl Wang

BJ

Andrew Cao

BJ

Tracy Cui

BJ

Wang Jing

BJ

Alice Hou

GZ

Zoe Liu

GZ

Carla Guo

GZ

We are delighted that our Principal of Trademark Team, Lusheng Law Firm, Member of the Rouse Network, Amanda Yang, has been invited to act as Forum moderator.

Forum agenda as follows:

Topic: How brands build consumer trust across different generations and countries

Global brands need to reach out to consumers across different generations and spanning different countries.  How do they successfully achieve this whilst maintaining brand integrity? 

Panelists will explore these concepts as they relate to trademark, copyright and advertising laws in the US and China and will offer insight on the following questions:

  • How does the promotion of a global brand differ across generations?
  • How does the promotion of a global brand differ between China and US?
  • Is there a pattern or trend in trademark use and protection compared to 10 years ago?  Shorter campaigns and activations?
  • What issues have use of social media or use of slogans / slang?  Do the current trademark and advertising laws provide enough protection? 
  • What are the challenges faced by trademark departments in head office versus local office?
  • What are the challenges faced by a Chinese brand going abroad for the first time?

 

Time: Saturday, July 6th, 1:30 pm – 3:30pm

Venue: VIP Reception Hall 2, Yinchuan International Convention Center Hotel

 

Moderator:
Amanda Yang, Principal, Trademark Team, Lusheng Law Firm, Member of the Rouse Network

 

Agenda/Speakers:

1:30 pm – 1:40 pm  

Opening

David Lossignol, INTA 2019 President

1:40 pm – 2:00 pm   

Inheriting 130 years of British Spirit

Lexie Morris,General Manager-China,Whittard of Chelsea

2:00 pm -2:20 pm   

How to Build a Strong Brand Image in China

Angela Shi, Senior Brand Protection Manager, New Balance

2:20 pm – 2:40 pm  

Inheriting and Transforming, Creating World-class Excellent Brand

Guo Chenhui, Director of Intellectual Property, Suning Yigou Group Co., Ltd.

2:40 pm – 3:10 pm   Group Discussion

3:10 pm -3:25 pm     Q&A

3:25 pm 3:30 pm      Closing remarks

To find out more about the conference, please click here