From Luke Minford, our CEO
Welcome to the latest edition of the Rouse magazine.
As the world looks to limit the spread and impact of COVID-19 businesses focus on two key priorities: firstly, protecting the safety and well-being of their people and, secondly, ensuring business continuity during the period of lockdown. As these issues reduce in priority, the focus of business turns to minimizing the economic damage and maximizing any opportunities that arise. From an IP perspective there is an enormous amount that IP rightsholders can do to help their businesses navigate these next 12 months successfully.
Our aim with the next few editions of the Rouse magazine is to provide as much practical and strategic insight as we can to support IP decision makers through this process, while at the same time providing business as usual information to help remind ourselves that there will be an end to this.
We hope we strike the right balance.