Brand Values in South East Asia

Brand Finance has issued its annual Brand Valuation survey. Every year this improves and gets more detailed.

However SEA brands are still underrepresented. 8 SEA brands appear in the top 500 500 (1%), from a region representing nearly 9% of the world's population and 4% of global GDP. 

The most valuable SEA brands are the following. 3 Singaporean banks, DBS (202), OCBC (364) and UOB (363), Thailand’s PTT (359), an energy & chemicals conglomerate, Indonesian telco Telkom (442), Vietnamese telco Viettel Telcom (478), and from Malaysia Maybank (494) and Petronas (127), an energy company. 

The dominance of banks, telcos and oil & gas is illustrative of less developed economies. The major IP leaders in the industrial sectors such as Thailand’s SCC or in the consumer goods sector such as Indonesia’s Indomie or San Miguel or the Philippines, or Lazarda in ecommerce, do not feature yet.