In 2018, we are providing support to two of Mitrataa's projects:
Micro-entrepreneurs Platform Programme - Connecting Skills (and Products) with Markets
Social entrepreneurship is a better alternative to aid dependency for addressing social issues. Many of the women Mitrataa works with have wonderful skills – sewing, art (painting on to clothes/t-shirts/silk), cooking etc. But they don’t know how to reach a market for this to create sustainable businesses. Mitrataa is working on creating a platform which could link customers up with the women’s skills.
Mitrataa wants the women to be independent, tapping into local need on small scale connections as they cannot make large quantities. Their passion and skill is meeting their customer’s individual needs. The plan is to create a brand so people will recognise it as a place to go and connect with someone who can fulfil their needs for unique gifts, daily challenges or simply to spoil themselves.
Financial literacy is one of the greatest challenges facing Nepalis. At its core is a strong fear of numbers learned and taught over generations in school. Mitrataa wants to demystify maths and numbers and make them accessible to the children and women they work with, to empower them to make great, informed and confident financial decisions in their future.
Mitrataa’s strategy has four main elements to ensure they capture them young and instil a love of numbers and then reinforce it throughout their education and adulthood. You can read more here.
To read the first update since we started supporting Mitraata, please click here.
Rouse and Mitraata
Rouse has worked with Mitrataa over a number of years by providing pro bono advice linked to the registration of collective trade marks for the Nepal Pashmina Industries Association which is now registered in over 40 countries and the Nepal Tea and Coffee Development Board. This collective trade mark enables them to develop these local industries to provide more sustainable employment and an alternative to aid dependency.
If you would like to make a donation to The Mitrataa Foundation you can do so on their website.