The dynamic growth and importance of IP and innovation in emerging markets in Asia, especially China, presents huge commercial opportunities for companies that recognise an international IP strategy is critical. But there can be significant barriers to entering these markets for companies that don’t know how to overcome them.
Our strategic advice will help you understand how best to commercialise and exploit your innovation assets in emerging markets. This can involve value creation or extraction, or looking at new and novel business models, right through to direct entry, licensing, assignment, strategic partnerships, joint R&D, investment or sale.
We have got significant strength and deep experience in managing and exploiting IP in emerging markets and we understand the business environment and the corporate cultures. This experience, combined with our scale and credibility as an international business and our track record of helping multinationals navigate these markets, makes us uniquely placed to help you achieve your goals.