Edward Hardcastle
Executive

Edward has extensive experience of IP enforcement in the Middle East and Africa.

Edward advises on the clearance, acquisition, maintenance, enforcement and commercialisation of soft IP, principally trade marks, with an emphasis on the Middle East and North Africa. He has experience of a wide range of industry sectors including automotive, chemicals, clothing and footwear, consumer healthcare, electricals and electronics, food, personal care, perfumes, pharmaceuticals, refrigerants, retail, sports goods, tobacco, and many others. 

Edward splits his time between Dubai, Riyadh and London and is currently responsible for:

  • advice to clients on a range of soft IP issues across the MENA region, for some clients that advice extends in to Europe, Asia and America

  • our trade mark prosecution practice in the MENA region

  • our association with Kadasa & Partners in Saudi Arabia, including maintaining an overview of all our work in the Kingdom

  • our formalities team in the MENA region, handling processes across our professional and support services

  • overseeing and co-ordinating our marketing efforts in the MENA region

Edward is a solicitor and part qualified UK Trade Mark Attorney. He joined Rouse in 1992 and became an Executive (Partner equivalent) in 1998. He has worked for Rouse in the UK (1992 to 1996 and 2007 to 2010), Hong Kong (1997 to 1998) and Dubai (1998 to 2007 and 2010 to now). He has worked in-house, on secondment, twice – in 1996 to the anti-counterfeiting department of a multinational brand owning company in the UK, working for nine months as sole lawyer in the department and again from September 2007 to August 2008, to a major pharmaceutical and consumer healthcare multinational handling, amongst other things, anti-counterfeiting work in the MENA region.

Edward has spoken at events in Dubai, Europe, Hong Kong, Japan, South Africa and the US, written articles for a variety of IP publications, been involved in various INTA committees, and led the creation of the Gulf Brand Protection Group.

Professional qualifications 

  • LLB, South Bank Polytechnic, London, United Kingdom

  • Solicitor, England and Wales

  • Licensed as a Legal Consultant by the Rulers Court of Dubai

Accolades

  • Legal 500 EMEA, 2017: Listed as Recommended Lawyer
  • WTR 1000, 2016: Listed as a Recommended Expert
  • The Legal 500 EMEA 2016: Listed as a Recommended Lawyer
  • WTR 1000, 2015: Listed as a Recommended Expert

Personal interests 

  • Movember, my motorcycle, real ale, running, science fiction, skiing, snorkelling, 2000AD, Yard-O-Led pencils, and, one day, building a kit car