Rouse Cares: Supporting our local communities
At Rouse we are committed to managing our business in a way that has a positive impact on the communities we operate in. Corporate Social Responsibility (CSR) is integral to our business and its values.
For many years it has been important for us to be not just good members of the intellectual property community, but supportive members of our local communities. We aspire to take a broad global approach to CSR along with a strong local focus.
The last few months have seen individual offices identifying needs in their communities and looking at what they can do to help. Here is a round-up of some of the initiatives Rouse has been involved in:
United Arab Emirates
Ramadan is always an event which attracts significant charitable activity from both individuals and companies. Our Dubai office has, for several years, supported the Al Noor Training Centre for Persons with Disabilities.
For the past 35 years, Al Noor has been giving individuals with special needs access to special education, towards independence, and integration into society. Its trans-disciplinary approach to training is aligned to international standards, and it remains on the path of continual improvement towards excellence.
In 2007 it opened a new purpose-built facility that could accommodate up to 300 students, from where it helps those with special needs from occupational, physical and speech therapy to producing items to sell in its own branded retail outlet Smiles n’ Stuff, and work placements in companies.
“We have been donating to Al Noor Training Centre over the years because of its dedication to providing resources and opportunities for those with disabilities. It has been very rewarding to know that our donation really does help to make a difference to the lives of many young people in Dubai” Chad Dowle, UAE Country Manager.
Rouse’s Philippines office joined The Plastic Solution Challenge in April. Set-up by Ziggie Gonazales, the initiative hopes to tackle the problem of waste plastic bottles by turning them into eco-bricks to be used in building projects across the Philippines.
The bottles are filled with non-biodegradable waste so the plastic bottle and their contents are removed from the environment. The filled bottles are dropped off at various sites around Manila and Rouse staff have been encouraged to get involved by collecting bottles not just at work but at home too.
In late 2016, Rouse's Vietnam team raised significant funds for the Christina Noble Children's Foundation. It is a charity working in Vietnam to help children in need of medical care, nutritional rehabilitation, educational opportunities, vocational training and job placement, as well as children at risk of exploitation.
The team made their own Christmas cards, selling around 3,000 cards based on designs by children from the Foundation and Rouse staff. They also organised an art auction as part of their Christmas party, auctioning paintings by children from the Foundation and Rouse's own artists in residence!
Our Russia team took part in the 2017 Moscow Legal Run. Taking place in Sokolniki Park, entrants could choose to do 5 or 10 km courses. This is the second year that Rouse has participated along with many other competitors from across Moscow’s legal world.
The Legal Run takes place in more than 50 cities across 12 countries and involves more than 5000 runners. It raises money for charity and in 2017 more than 5 million roubles was raised to be distributed amongst a number of charities in Russia and across the CIS.
To read more about our activities, please visit our CSR page.